Marketing funnels have become an increasingly important part of many marketing models. The funnel, or purchasing funnel, is an ideal consumer-focused marketing system which illustrates the theoretically straightforward consumer journey towards the sale of a product or service. In theory, if a purchaser follows a particular path through the purchasing process, that buyer is going to end up at the sales point. The sales funnel actually tracks the route of the earnings made over a specified time interval, and the amount of sales closed versus earnings made. Well-built sales funnel can help a company or organization achieve its sales goals by allowing the sales professional to clearly define the path for the sales process in addition to the expected outcome.
However, the reality of salesfunnel systems in the real world is much different from the theory. Salespeople face unique challenges in their regular sales adventures. They must apply their sales knowledge to the challenges of individual clients, in addition to sales to clients that have a different buying experience from their usual purchases. The end result is a situation where a salesperson needs to use their sales knowledge in addition to their marketing skills to address the exceptional buying needs of each client.
This is why sales funnel growth is so critical to success. Without properly developed sales funnel, a salesperson cannot be effective. This can mean the difference between making and breaking a sale. For instance, imagine you are working with a new client who has recently purchased a specific product from your business. The sales funnel clearly outlines how the customer will make their initial purchase, the sales person’s message has to be focused on the positive aspects of the product – the cost, the quality, and the benefits that the customer will receive through using it – and the way the sales funnel will take them to the next level of earnings with a follow-up call or email.
The sales funnel may be an integral part of your advertising sales funnels. For instance, if you want your customer to buy two items from you now, then incorporate a strong sales message in the first part of the sales funnel. Then, after the sale is made, the salesperson should provide something that will benefit the client farther. This might be a free or discounted gift, a quick online tutorial, or other similar free offer that furthers the interests of the customer. This is where sales promotion funnels actually start to take advantage of the ability of technology to automate the sales process.
Some sales marketing funnels also integrate with other sales tools so as to create even more effectiveness. For instance, if a potential client makes a purchase decision after being presented with a sales funnel that includes offers like a completely free website, a free e-book, or other similar items, the value of their overall sales experience has been greatly increased. Moreover, if the sales funnel is intended to follow up on a lead, the sales rep can add a follow up call to additional interest the client in the item.
However, one of the most effective sales marketing tools for salespeople is your sales funnel itself. As previously mentioned, the objective of using this tool is to automate the sales process. For this reason, they can be extremely helpful for salespeople that don’t have time to build their own sales funnel or sales page. The sales funnel is often used in conjunction with other sales tools such as an autoresponder, opt-in type, or sales letter.
So as to understand how sales marketing funnels can work for you, it is important that you know just how to use them. The sales funnel is usually built with a landing page or sales page which comprises all the information that the potential client needs to make a buying decision. Most sales marketing funnels are constructed around the sales page or landing page, which enables the salesperson to seamlessly move from one step in the sales process to another.
Sales funnel will usually contain three distinct elements. First, there’ll generally be a free report, which gives the reader valuable information regarding the product which the salesperson is trying to sell. This free report might be quite detailed and was probably created by the salesperson at the house, but it might also be a sales page or landing page made by the sales funnel itself. Second, there will usually be a sales letter, which is a written piece that explains the benefits of the product to the reader in only a couple sentences. Finally, the last element of the sales funnel is the sales page, which is only the sales page that’s printed on the sales funnel itself.